The exact origin of rice will perhaps never be known. However, it is certain that domestication of rice ranks as one of the most important developments in history. It has fed more people over a longer period than has any other crop. According to folklore in Burma, Bali, India and Japan, rice is considered to be a Gift of the Gods. Rice is treated with reverence, and its cultivation is tied to elaborate rituals. More than 1 billion people throughout the world are actively involved in growing rice. 50% of all the world’s rice is eaten within 8 miles of where it is grown. Laila, a name associated with quality and excellence, is one of the UK’s leading ethnic food brands. Established in 1996 to initially bring high quality Basmati Rice to the rice-eating Asian community in the UK, the past seventeen years has seen the Laila Rice brand grow in popularity and reach to become one of the country’s best selling Basmati rice brands. Laila Basmati Rice consists of extra long grain and is cultivated in India. The rice has a lovely aroma and flavour and is ideal in combination with traditional Biryani. With this product you can create a typical Asian meal with an authentic sauce, meat or vegetables. Enjoy!